business growth is vital. Without business growth you die. It’s
that simple. It’s a race to the client. If you don’t adapt,
adopt and create new marketing methods to outwit competitors
you’re going to lose the race.
Competition Is Fierce
business, my business and your next door neighbours business are
battling in a market where there are 30,000 marketing message for each
person each year. This is a huge leap from the 3,000 messages we
received ten years ago. The Internet and email can be pinpointed as the
main reason for this. But there’s also been an explosion in TV
and radio channels.
business profits are in danger of being flushed down the toilet if your
prospects don’t hear your message.”
Complacency Kills Business
biggest problem facing the star businesses today is complacency. They
may not be complacent yet but there is a very strong possibility that
as they dominate their market or niche they will start to believe their
result is that people begin to believe that they’re invincible
and don’t change the status quo because they don’t need to.
Business suicide is that simple.
stagnation begins. One by one your loyal client base begin to ask why
they’re using your company anymore. You lose clients to other
players. Companies that now offer what the market is specifically
asking for. Then one day you file for bankruptcy. You’ve killed
has heard of IBM, people in the UK of Marks & Spencers. The
behaviour of both these organisations appeared complacent. They lost
their market domination.
Increase Your Business Competence
shows that by improving competencies in your business you improve your
business results. W Edwards Deming is probably the most famous of
the US quality gurus. After the end of the second World war he is
credited with helping the Japanese become world leaders in selling
helped the Japanese define their processes and then showed them how to
continually improve the process until it was the best it could be.
same principle applies to services, business processes, web sites,
marketing and almost everything in business. If you improve one of the
competencies in your business you improve the business. It may be a
small improvement or it may be a large improvement. There are literally
hundreds of competencies that are common to most successful firms.
- Your people
- Who and how you recruit
- time management
- customer rapport
- presentation skills
- selling skills
- team building skills
- Your time management
- How you get business
- How you deal with people
- Issue resolution
do you choose a competency to work on that has the highest impact?
It’s been shown that realistically you only need focus on each of
12 competencies to improve results dramatically.
innovation in service, product, processes and policies an
organisational growth will slow and in cases where people don’t
even notice it will die!
Don’t Let Your Organisation Die
How can you grab your prospects so they listen and call you up and don’t want to leave?! So your organisation does more than cling on to life.
You need Smart Marketing! Marketing that breaks the mould. Marketing that gets attention and sales!
marketing by itself isn’t the answer. Your business needs to love
your client, to serve them in an astounding way. You must improve your
business, all the time.
You’re probably asking ”how am I expected to do that?
The answer is simple: By improving the competence of you and your staff.
Do something positive about it. To see how you can grow your business and your profits contact us now.