David Ogilvy used to say
“Hire people who are better than you are, then leave them
to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine”.
Your people need to be able to grasp what you want and to go beyond their remit to
grow your company for you. You can’t push your company to grow
but your encouragement allows your people to grow themselves and pull
your company up with them.
How Do We Recruit The Best?
Think about your last recruitment ad. Did it make you want to apply? No? Then it wasn’t right for your company.
Look at many of the recruitment ads you see.
They’re run of the mill. Some of them may simply be templates
that are filled in and the client’s name changed. They’re
simply saying “here’s a job do you want it?”.
Where’s the excitement in that? Do run of the mill ads attract
I’d prefer that people applying from my ad were
attracted by its difference and the ability to make a difference to my
company. Those are the people I want. Don’t you?
In your advert make sure that
- You tell them upfront the character they need
- Make sure you’re clear about the challenges you’re offering
- Tell them you’ll know who is the right person
- Tell them how they can make a difference in your company
- Tell them they can grow with you
- Frighten off people who aren’t willing to put themselves on the line to deliver excellence for you.
To quote David Ogilvy
again, “If each of us hires people who are smaller than we are,
we shall become a company of dwarfs. But if each of us hires people who
are bigger than we are, we shall become a company of giants.”
Acorn Service use unusual advertising and interview
techniques to get the very best people that match the needs of your
company. Contact us now to
find out how we can get you that amazing salesperson, the incredible
programmer, the astute finance director, the calm production manager.